Replatforming is a big decision. For an established eCommerce store, there are many factors to consider — and that you need to get right.
We created this eCommerce replatforming checklist to help your team make sure you don’t miss any crucial steps.
Let’s dive in.
(Also: If you want a literal eCommerce replatforming checklist, here’s a free one you can copy in Google Sheets.)
Free eCommerce replatforming checklist
Have you redirected/forwarded all URLs to the right place?
The worst thing that can happen during any replatforming is that active urls result in broken webpages or 404s. You prevent this through URL redirects.
Have you migrated and double checked all your product information?
During a replatform, a lot of product information must get moved over and can sometimes get cleaned up. You want to ensure that nothing essential went missing in the process. Connect to a product information management (PIM) system to help alleviate these worries.
Have you updated your inventory?
This is easy to miss if you’re not actively connected to an enterprise resource planning (ERP) or inventory management system (IMS). You want to ensure that the day you go live, you have the correct number of products in stock.
And make sure inventory synching between ERP/IMS is in real time, so there will be no over-sold issue.
Will my customers have to create new accounts? If not, are there any potential hiccups I should prepare them for?
When you move your customers from one platform to another, a new passwords often automatically generates for them. Making sure multiple emails are sent to address this with active customers is very important. If you leverage an Idaas system (Identity as a Service), you might be able to smoothly move over account logins from one platform to the next.
How are you processing orders?
Go through the entire flow right after a customer completes a checkout to the time the customer receives their order at their doorstep. Did the orders make it to the OMS (Order Management System) or ERP? And did it process into the warehouse or 3PL (third party logistics) provider?
In addition, make sure that fulfilment information is coming back to eCommerce platform from 3PL. That way, customers can see the tracking details on their order detail page and receive an email notification too.
Are all my active and unused discounts migrated?
Ensure that customers can still use active discounts that they might have received that haven’t expired. Overlooking this will lead to lots of customer service tickets.
Can customers still see their order history?
Have you migrated all orders from the old platform to the new? This will be vital to maintain customer LTV calculations and also for customers themselves to see their full history with a brand for loyalty purposes.
In order migration, make sure that any product associated with an old order is linked to products which are created on a new platform. This ensures that customers can still see the product image and easily re-order.
Are your capturing and sending emails effectively?
Emails is the lifeblood of many brands and can be the most predictable form of marketing spend. Did you remember to maintain all capture forms? Do your emails still have the same rate of deliverability?
Have you confirmed that tracking of all digital marketing channels is intact?
Losing even a single tracking pixel can lead to millions in additional cost or loss in revenue from marketing campaigns. Similar to broken URLs, this is at the top of the list.
Can customers easily and quickly return orders?
Have you connected with an RMA (Return Merchandize Authorization) software so you can quickly look up orders and so shipping labels can be issued for returns? This process needs to be smooth.
Link your RMA software with an inventory management software. On a successful order return, this enables you to update the inventory correctly.
Have you integrated your testing tools?
In addition to digital marketing channels, optimization channels like AB testing and personalization need to stay intact.
Is money making it to your bank account?
Just seeing money come into your new platform is fine. But you want to make sure those funds end up in your bank account as well.
Are you taxing customers the right amount?
You don’t want to be under taxing and find yourself with a very hefty tax bill at the end of the month.
Have you tested for accessibility and compliance?
Even a small gap in coverage can lead to a lawsuit. This is vital to have in place so that you experience no downtime on legal matters.
Is your customer service team trained (and do they have a configured support desk)?
Customer service is your first line of defense. It’s best to train your team on the new platform. This will make a world of difference.
Have you migrated all active and unused gift cards?
Since this is something customers have already paid for, it’s important to not overlook this step. Make sure customers can still use their gift card on the new website without any issue.
Have you configured the right shipping method?
Configure the right shipping option based on geographic location and make sure options are rightly mapped with 3PL. This ensure that no matter how the customer orders, the 3PL can choose to correct shipping carrier.
To get an actual digital checklist, grab this free one we created. To access it, simply select File > Make a Copy > Rename — and it’s yours.