eCommerce sales exploded in 2020 as consumers were forced to conduct a lot more of their regular shopping online. And as demand for online shopping went up, eCommerce became even more competitive for online store owners.
In 2021, choosing the right eCommerce niche is one of the best ways to stand out and find success online. In this article, we’ll explore why you should choose a niche for your eCommerce store.
1. Relevance as a marketing strategy
The deeper your niche, the easier it is for you to own the online space for that topic. Your brand becomes an avatar for the ideas, products, and beliefs that it represents.
This helps your search ranking. The clearer you are about who you serve and what you offer, the easier it is for Google to realize you’re the top resource in your space. By micro-niching, it becomes easier to rank on Google for relevant search terms.
2. Cost per acquisition goes down
The narrower your focus, the leaner your competition. That means as you pay for ads, you mostly pay for longer tail keywords — which tend to be much cheaper than general phrases. As a result, your advertising costs per customer go way down. Every dollar goes further when you own a small niche.
3. It’s easier to expand than contract
Just because you begin in a small, hyper-focused niche doesn’t mean you have to stay there forever. You can always expand later as you achieve success.
But it’s much easier to start focused, achieve some success, and then expand than to spread yourself thin at the beginning and then try to cut things later. By starting in a niche, you can test the small things and see what works. As you see results, your business can evolve with clarity about your ideal customers and their favorite products.
4. Focused content
Choosing a niche means two things: Having a clear idea of who your audience is and what they like.
From there, all the content you create — from blog posts to landing pages — can be hyper-targeted to meet the needs of your customer. As the saying goes, if you write for everyone, you reach no one. The most powerful, viral content is usually written for an audience of one.
In 2021, choosing a niche for your eCommerce store is more important than ever. It’s one of the clearest ways to differentiate your brand and double down on the products and strategies that work for you. Now, go pick your niche!