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You’ve heard about headless eCommerce. The big guys are all doing it. But is it just a tech luxury, or will headless measurably grow your bottom line? How does it work? What’s the real upside? Downside? Does headless make sense for you? You don’t need to be a coder to answer these questions. This articleContinue reading “Why Headless Is The Future of eCommerce. Now.”
If any page on your site takes more than 3 seconds to load, 53% of mobile visitors will leave. That’s over half of your (increasingly expensive) traffic. Gone before they see a single pixel. Having the fastest possible site speed is no longer a nice-to-have. Nowadays, it’s a basic consumer expectation. Amazon calculated that aContinue reading “Solve Your Speed Problem with This eCommerce Architecture.”
At certain points in the life cycle of any brand, paid traffic performance will drop measurably. Throw in major external factors (hello, COVID-19), and CPM and CPC will dip even further. So when your Cost of Acquisition (CAC) is sky high, what’s an eCommerce brand to do? The answer is to rethink your Conversion RateContinue reading “The #1 CRO Mistake And How to Avoid It.”
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