Why You Should Choose a Niche for Your eCommerce Store

eCommerce sales exploded in 2020 as consumers were forced to conduct a lot more of their regular shopping online. And as demand for online shopping went up, eCommerce became even more competitive for online store owners.  In 2021, choosing the right eCommerce niche is one of the best ways to stand out and find success…More

How to Bring Out the Best in Your Team (8 Examples from eCommerce)

In this article, we’ll explore how to bring out the best in your team.  Anatta has spent over a decade partnering for the long term with eCommerce teams of all sizes. Here are a handful of productivity and managing practices we’ve seen work time and again.  1. Hire the right talent to begin with Once…More

How to Scale an eCommerce Business (5 Tactics)

“At the height of the COVID-19 pandemic, 10 years of ecommerce growth happened in just 90 days.” – ShopifyPlus, The Future of Ecommerce 2021 Annual Report Since COVID, we’ve seen more growth in eCommerce than the last 10 years combined. There has been an influx of tools and investments coming into this space, which means…More

4 Challenges All Standout Digitally Native Brands Are Facing

When your brand hits $25 million in sales: do you go monolith, modular, or microservices? Digitally native vertical brands are playing a huge role in the internet-driven global marketplace. With over 2 billion people shopping online already, the eCommerce market will surpass $6.5 trillion in 2023. That’s bigger than the GDP of every nation on…More

The #1 CRO Mistake And How to Avoid It.

At certain points in the life cycle of any brand, paid traffic performance will drop measurably. Throw in major external factors (hello, COVID-19), and CPM and CPC will dip even further. So when your Cost of Acquisition (CAC) is sky high, what’s an eCommerce brand to do? The answer is to rethink your Conversion Rate…More