What Rejection Rate Are You Willing To Accept?

Being happy with a 2% eCommerce conversion rate is absurd. Accepting 2% means that you’re ok with 98 people out of 100 not buying your product or service. Industry standards say that 2% is a “good” conversion. However, this is is based on national averages across 100,000+ eCommerce sites and it includes stores that make…More

eCommerce Companies – You Are Leaving Money On The Table

You are leaving money on the table when 65% of your customers who add a product to cart don’t complete a checkout. They were convinced to add a product to their cart but not convinced enough to finish the transaction. You are leaving money on the table if your page load time takes more than…More