Category Archives: Uncategorized

Being happy with a 2% eCommerce conversion rate is absurd. Accepting 2% means that you’re ok with 98 people out of 100 not buying your product or service. Industry standards say that 2% is a “good” conversion. However, this is is based on national averages across 100,000+ eCommerce sites and it includes stores that make…More

You are leaving money on the table when 65% of your customers who add a product to cart don’t complete a checkout. They were convinced to add a product to their cart but not convinced enough to finish the transaction. You are leaving money on the table if your page load time takes more than…More

There are hundreds of options to choose from. And everyone who’s had a website has an opinion. All the way from your accountant who says I just host with Bluehost or Godaddy (shocker!, it’s the cheapest one) to your head of technology who wants a dedicated hardware with the latest specs (geeks love shiny!). The…More

With potentially hundreds of ecommerce stores in the world that are just like you, it’s important to find ways to distinguish what you offer that is different from others. While much of that comes down to branding, storytelling, and your product – sometimes the smaller differences count too. Especially when you have a product on…More

How you fulfill your orders between your eCommerce store and your customer can be done several ways. Startup eCommerce stores might choose to fulfill the orders themselves until order volume gets too high. Small business eCommerce stores tend to work with 3rd party fulfillment providers who they send their product to in order to fulfill.…More