I’m bullish on launching your brand internationally. I couldn’t say that in 2021, and I was staunchly bearish in 2017. But now? And for the foreseeable future? There is a significant opportunity for eCommerce brands to go international. Just how big is that opportunity? Let’s find out. Global eCommerce sales are forecasted to grow by…More
Category Archives: eCommerce Strategy
eCommerce is constantly evolving. From consumer trends to new tech, your KPIs can change weekly or daily. Data-backed eComm strategies position you to scale now, and in the future.
Our eCommerce strategy articles detail every way your brand can scale – as well as all their pros and cons. Leverage the diverse eCommerce experience of Anatta’s 14-year history of scaling brands like Rothy’s, Dollar Shave Club, and True Botanicals.
Why Your A/B Tests Aren’t Working for CRO (& How to Fix Them)
I’ve been on a lot of calls with mid-market brands recently where the ask is: “How do I get our numbers up? CPCs and CPMs are getting out of reach, my team’s optimization tactics are not working, and I promised my investors a minimum of 50% YoY growth.” Here’s what’s happening on a macro level:…More
6 Ways to Reduce DTC eCommerce Subscription Churn Rate
DTC eCommerce subscription programs have grown significantly over the past few years. When done correctly, a subscription offer can increase your customer’s LTV. They can help your brand build a loyal customer base. And, of course, they create an opportunity for monthly recurring revenue. Most valuable of all, a subscription offer allows your brand to…More
Recession-Proofing Your eCommerce Business
In the entrepreneurial world, recessions are commonly described as a “reshuffling.” Money — and whole markets — moves faster than usual. Businesses go under. New ones are born. Some teams contract. Others expand. All of it happens so fast. Impacted by COVID-19, over 100,000 businesses closed their doors for good in the first few months…More
Digital Risks for eCommerce Companies
Let’s discuss the most common digital product risks for eCommerce companies. These observations are based on years of experience working with eCommerce stores, from fledgling startups to industry-leading brands. Some of these may sound familiar, but hopefully others will help you learn some of the unknown unknowns before these risks snowball into real problems. Let’s…More