4 Challenges Digitally Native Brands Are Facing

When your brand hits $25 million in sales: do you go monolith, modular, or microservices? Digitally native vertical brands are playing a huge role in the internet-driven global marketplace. With over 2 billion people shopping online already, the eCommerce market will surpass $6.5 trillion in 2023. That’s bigger than the GDP of every nation on…More

The 20:1 Ratio That’s Killing Your eCommerce Business

True story: When you effectively optimize conversion rates, you don’t have to spend as much money to acquire traffic. In our 10 years of experience, we’ve learned that most eCommerce companies spend a 20:1 ratio between advertising (i.e., Adwords, Facebook, etc.) versus conversion optimization (AB Testing, UX Audit, Checkout Funnel, etc.). This is a major lost…More

eCommerce Growth Is Determined By Cash Allocation

How much your company grows is based on how you spend your cash. At each stage of your eCommerce business, you can break through to the next revenue bracket when you spend on the right things. Early Stage Companies (0 to $1 million) For early stage companies, we’ve seen the following cash allocation work the…More

eCommerce Growth: Getting To the Next Level

There’s a real bubble (and opportunity) in the eCommerce industry: companies generating anywhere between $0 – 5 million annually. Currently, out of the 1.3 million eCommerce stores that are active in USA and Canada, 95% fall within this bubble. This is an ridiculously large grouping. The next tier, companies with an annual revenue of $5 – 25…More