Marketplace vs. Own Website: An eCommerce Crisis

For eCommerce sellers, marketplaces can seem appealing on the surface. Marketplaces are low maintenance. You don’t have to design a website or create a checkout flow. There’s less to build and manage, so that you can simply upload your product information and start selling. Not to mention, marketplaces sometimes offer an element of discoverability.  But…More

eCommerce Tech Stack: The 2021 Definitive Guide

So you want to create a strong eCommerce tech stack. New technology is constantly hitting the eCommerce landscape. In this article, we’ll dive into the essentials, helping you distinguish signals from noise so that you understand what best-in-class eCommerce startups are using to run their online stores. This is your 2021 eCommerce technology list. Tech…More

Modular vs. Monolithic vs. Microservices Architectures: CRO

Currently in eCommerce, there are three popular forms of architecture: Monolithic, microservices, and modular. Many companies wonder which architecture is right for their business. In this article, we’ll define these three forms of architecture, and explore which businesses should consider using each type. Let’s dive in. Monolithic versus microservices Monolithic architecture The two most common…More

How To Use Lighthouse to Improve Website Speed

Recently we helped one of our eCommerce clients significantly improve their site speed and performance. One of the main tools we used to achieve our shared success was Google Lighthouse. In this article, I’ll break down how to use Google Lighthouse to improve your website speed. Let’s start with the basics. What is Google Lighthouse?…More