For eCommerce businesses, Black Friday and Cyber Monday (BFCM) are two of the highest revenue-generating days of the year. And the 2022 holiday shopping season is expected to be even larger for eCommerce brands than in the past few years. Key Takeaway: BFCM and the holidays present an ample opportunity for your eCommerce brand –…More
Category Archives: User Experience (UX)
eCommerce User Experience (or UX) is a user’s entire experience on your website. Your website’s UX impacts customer engagement, bounce rate, and of course, your conversion rate.
Want to multiply conversions? Optimize your sales funnel? Improve customer retention? You’ve come to the right place. Every UX post below is built on the insights of our Baymard-trained, NNG-certified UXers – and Anatta’s deep eCommerce experience.
7 User Interface (UI) Design Principles for eCommerce
It takes more than just a functional website to have a successful eCommerce brand. You need a strong interface that makes it easy and intuitive for users to find what they’re looking for and complete their purchase. Your site’s interface impacts conversions, accessibility, site traffic, conversions, and overall user experience. In this article, we’ll take…More
Product Taxonomy: 5 Best Practices for eCommerce
Product taxonomy is crucial for every eCommerce brand. The way your products are organized directly impacts user experience, customer satisfaction, and overall conversions. In this article, we’ll discuss what product taxonomy is, why it’s important, and 5 best practices. What is product taxonomy in eCommerce? Product taxonomy is the logical organization structure of products in…More
eCommerce Personalization: 5 Ways to Prioritize the User Experience
eCommerce personalization is one of the most effective ways to give your users a positive shopping experience and keep them loyally coming back for years to come. Through personalization, brands can also stand out from the competition and increase conversions. Personalization is a strategy that all eCommerce brands can benefit from. In this article, we’ll…More
eCommerce Navigation: 8 Best Practices to Improve Your Navigation UX
The navigation of your eCommerce site is how users find, and most importantly, purchase what they’re looking for from your brand. On average, visitors spend about 23% of their attention on the header section of your website, which includes your navigation. According to Shopify, when a user lands on your site, you have about 10 seconds to convince…More