7 User Interface (UI) Design Principles for eCommerce

It takes more than just a functional website to have a successful eCommerce brand. You need a strong interface that makes it easy and intuitive for users to find what they’re looking for and complete their purchase. Your site’s interface impacts conversions, accessibility, site traffic, conversions, and overall user experience. In this article, we’ll take…More

Product Taxonomy: 5 Best Practices for eCommerce

Product taxonomy is crucial for every eCommerce brand. The way your products are organized directly impacts user experience, customer satisfaction, and overall conversions. In this article, we’ll discuss what product taxonomy is, why it’s important, and 5 best practices. What is product taxonomy in eCommerce? Product taxonomy is the logical organization structure of products in…More

eCommerce Personalization: 5 Ways to Prioritize the User Experience

eCommerce personalization is one of the most effective ways to give your users a positive shopping experience and keep them loyally coming back for years to come. Through personalization, brands can also stand out from the competition and increase conversions. Personalization is a strategy that all eCommerce brands can benefit from. In this article, we’ll…More

eCommerce Navigation: 5 Best Practices to Improve Your Navigation UX

eCommerce Navigation: 5 Best Practices To Improve Your Navigation UX The navigation of your eCommerce site is how users find and most importantly, purchase what they’re looking for. On average, visitors spend about 23% of their attention on the header section of your website, which includes your navigation. According to Shopify, from the time a user…More

Why Is UX Design Important for Increasing Your Bottom Line?

Why Is UX Design Important for Increasing Your Bottom Line? While UX design, or user experience design, is important for any brand, it is especially crucial for eCommerce. When a product is designed specifically with the user experience in mind, potential customers are much more likely to engage with your brand and convert to paying…More