6 Crucial Steps to Fix Your Leaky Checkout Process UX

Digital commerce has been quickly adapting to the rising consumer expectations of retailers. It’s hard to imagine success without an eCommerce website that offers a seamless and consistent customer experience across points of sale. But as brands translate every stage of the shopping journey to a digital space, designing a perfect checkout process remains challenging…More

UX vs UI: What’s The Difference?

User experience design (UX) and user interface design (UI) are both important for any product or system. UX and UI work together to create functionality, but the two aren’t the same. In this article, we’ll take a deeper look at the difference between UX vs UI, why they’re important, and how they work together. What…More

eCommerce User Experience: Everything You Need To Know

The world is beginning to understand the value of user experience (UX). For many years, designers had to fight to convince organizations that UX was important. Fortunately, things began to change around the launch of the iPhone.  With the iPhone, Apple embraced user experience to its core, creating a mobile device that set a new…More

Qualitative Research & Its Role For New eCommerce Brands

It’s common in eCommerce for decision-makers to focus purely on numbers. Teams rely on rates and graphs, looking for ways to make numbers move continuously up and to the right. Numbers drive decisions, establish goals. When these companies come to Anatta, most of the time they want to make more money, increase registrations, increase time…More