eCommerce Navigation: 8 Best Practices to Improve Your Navigation UX

The navigation of your eCommerce site is how users find, and most importantly, purchase what they’re looking for from your brand. On average, visitors spend about 23% of their attention on the header section of your website, which includes your navigation. According to Shopify, when a user lands on your site, you have about 10 seconds to convince…More

Why Is UX Design Important for Increasing Your Bottom Line?

Why Is UX Design Important for Increasing Your Bottom Line? While UX design, or user experience design, is important for any brand, it is especially crucial for eCommerce. When a product is designed specifically with the user experience in mind, potential customers are much more likely to engage with your brand and convert to paying…More

6 Essential Steps to an Air-Tight eCommerce Checkout Flow UX

Digital commerce has been quickly adapting to the rising consumer expectations of retailers. It’s hard to imagine success without an eCommerce website that offers a seamless and consistent customer experience across points of sale. But as brands translate every stage of the shopping journey to a digital space, designing a perfect checkout process remains challenging…More

UX vs UI: What’s The Difference?

User experience design (UX) and user interface design (UI) are both important for any product or system. UX and UI work together to create functionality, but the two aren’t the same. In this article, we’ll take a deeper look at the difference between UX vs UI, why they’re important, and how they work together. What…More