Quantitative and Qualitative Research for eCommerce Sites

At certain points in the life cycle of any brand, paid traffic performance will drop measurably. Throw in major external factors (hello, COVID-19), and CPM and CPC will dip even further. So when your Cost of Acquisition (CAC) is sky high, what’s an eCommerce brand to do? The answer is to rethink your Conversion Rate…More

eCommerce Performance Enhancements: Why They’re Important

When your eCommerce site loads within 1 second – customers like that. When your eCommerce site provides a checkout experience that asks for less information – customers like that. When your eCommerce site prioritizes the most important content – customers like that. When your eCommerce site finds relevant product and content search results – customers…More

It’s Supposed To Look Good Everywhere

If your team or eCommerce agency is still treating the mobile customer experience separate from the overall experience  – you are behind. People pick up whatever device that is closest to them to experience your brand. User expectations are higher than ever. Your online experience must look good everywhere. It once was acceptable to have…More

Conversion Rate Optimization: The Best Approach to CRO

Conversion rate optimization (CRO) is not a well understood eCommerce subject. CRO needs to be reconsidered because, well, it’s important. For too long eCommerce stores have put CRO on the backburner when the return on investment (ROI) is clear. While the definition of conversion rate optimization is clear (an increase in the rate of conversion),…More

What Rejection Rate Are You Willing To Accept?

Being happy with a 2% eCommerce conversion rate is absurd. Accepting 2% means that you’re ok with 98 people out of 100 not buying your product or service. Industry standards say that 2% is a “good” conversion. However, this is is based on national averages across 100,000+ eCommerce sites and it includes stores that make…More