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4 Challenges All Standout Digitally Native Brands Are Facing

When your brand hits $25 million in sales: do you go monolith, modular, or microservices? Digitally native vertical brands are playing a huge role in the internet-driven global marketplace. With over 2 billion people shopping online already, the eCommerce market will surpass $6.5 trillion in 2023. That’s bigger than the GDP of every nation onContinue reading “4 Challenges All Standout Digitally Native Brands Are Facing”

Solve Your Speed Problem with This eCommerce Architecture.

If any page on your site takes more than 3 seconds to load, 53% of mobile visitors will leave. That’s over half of your (increasingly expensive) traffic. Gone before they see a single pixel. Having the fastest possible site speed is no longer a nice-to-have. Nowadays, it’s a basic consumer expectation. Amazon calculated that aContinue reading “Solve Your Speed Problem with This eCommerce Architecture.”

It Doesn’t Matter What eCommerce Platform You Use

90% of all eCommerce platforms are the same. They provide: key features for your customers to shop a way to manage operations, and a foundation to design a consistent theme One thing a platform doesn’t do is determine if your business will grow. Growth is determined by your customer experience, marketing, and customer service. Unfortunately,Continue reading “It Doesn’t Matter What eCommerce Platform You Use”

Don’t Wait For Your eCommerce Platform To Offer Progressive Web Apps

No matter what eCommerce platform you use (Shopify, Magneto, Spree, etc.) you can upgrade to become a Progressive Web Application (PWA) right now. However, if you look to your eCommerce platform to provide this option, you’ll be out of luck. Progressive Web Applications allow your eCommerce site to harness the best of current browser capabilities andContinue reading “Don’t Wait For Your eCommerce Platform To Offer Progressive Web Apps”

The 20:1 Ratio That’s Killing Your eCommerce Business

True story: When you effectively optimize conversion rates, you don’t have to spend as much money to acquire traffic. In our 10 years of experience, we’ve learned that most eCommerce companies spend a 20:1 ratio between advertising (i.e., Adwords, Facebook, etc.) versus conversion optimization (AB Testing, UX Audit, Checkout Funnel, etc.). This is a major lostContinue reading “The 20:1 Ratio That’s Killing Your eCommerce Business”

Performance Enhancements Strengthen Your eCommerce Brand

When your eCommerce site loads within 1 second – customers like that. When your eCommerce site provides a checkout experience that asks for less information – customers like that. When your eCommerce site prioritizes the most important content – customers like that. When your eCommerce site finds relevant product and content search results – customersContinue reading “Performance Enhancements Strengthen Your eCommerce Brand”

Progressive Web Apps – Your Solution To Google’s New Page Speed Rules

Starting in July 2018, Google is prioritizing page speed as a top factor in mobile search rankings. Whether you like it or not, this will have a major effect (positive or negative) on your business. Bottom-line, if your eCommerce store does not provide a “Google acceptable” response time, your search engine rankings will drastically drop.Continue reading “Progressive Web Apps – Your Solution To Google’s New Page Speed Rules”

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