Solve Your Speed Problem with This eCommerce Architecture.
If any page on your site takes more than 3 seconds to load, 53% of mobile visitors will leave. That’s over half of your (increasingly expensive) traffic. Gone before they see a single pixel. Having the fastest possible site speed is no longer a nice-to-have. Nowadays, it’s a basic consumer expectation. Amazon calculated that aContinue reading “Solve Your Speed Problem with This eCommerce Architecture.”
The #1 CRO Mistake And How to Avoid It.
At certain points in the life cycle of any brand, paid traffic performance will drop measurably. Throw in major external factors (hello, COVID-19), and CPM and CPC will dip even further. So when your Cost of Acquisition (CAC) is sky high, what’s an eCommerce brand to do? The answer is to rethink your Conversion RateContinue reading “The #1 CRO Mistake And How to Avoid It.”
It Doesn’t Matter What eCommerce Platform You Use
90% of all eCommerce platforms are the same. They provide: key features for your customers to shop a way to manage operations, and a foundation to design a consistent theme One thing a platform doesn’t do is determine if your business will grow. Growth is determined by your customer experience, marketing, and customer service. Unfortunately,Continue reading “It Doesn’t Matter What eCommerce Platform You Use”
Don’t Wait For Your eCommerce Platform To Offer Progressive Web Apps
No matter what eCommerce platform you use (Shopify, Magneto, Spree, etc.) you can upgrade to become a Progressive Web Application (PWA) right now. However, if you look to your eCommerce platform to provide this option, you’ll be out of luck. Progressive Web Applications allow your eCommerce site to harness the best of current browser capabilities andContinue reading “Don’t Wait For Your eCommerce Platform To Offer Progressive Web Apps”
The 20:1 Ratio That’s Killing Your eCommerce Business
True story: When you effectively optimize conversion rates, you don’t have to spend as much money to acquire traffic. In our 10 years of experience, we’ve learned that most eCommerce companies spend a 20:1 ratio between advertising (i.e., Adwords, Facebook, etc.) versus conversion optimization (AB Testing, UX Audit, Checkout Funnel, etc.). This is a major lostContinue reading “The 20:1 Ratio That’s Killing Your eCommerce Business”
Performance Enhancements Strengthen Your eCommerce Brand
When your eCommerce site loads within 1 second – customers like that. When your eCommerce site provides a checkout experience that asks for less information – customers like that. When your eCommerce site prioritizes the most important content – customers like that. When your eCommerce site finds relevant product and content search results – customersContinue reading “Performance Enhancements Strengthen Your eCommerce Brand”
Progressive Web Apps – Your Solution To Google’s New Page Speed Rules
Starting in July 2018, Google is prioritizing page speed as a top factor in mobile search rankings. Whether you like it or not, this will have a major effect (positive or negative) on your business. Bottom-line, if your eCommerce store does not provide a “Google acceptable” response time, your search engine rankings will drastically drop.Continue reading “Progressive Web Apps – Your Solution To Google’s New Page Speed Rules”
It’s Supposed To Look Good Everywhere
If your team or eCommerce agency is still treating the mobile customer experience separate from the overall experience – you are behind. People pick up whatever device that is closest to them to experience your brand. User expectations are higher than ever. Your online experience must look good everywhere. It once was acceptable to haveContinue reading “It’s Supposed To Look Good Everywhere”
The Best Approach To Conversion Rate Optimization
Conversion rate optimization (CRO) is not a well understood eCommerce subject. CRO needs to be reconsidered because, well, it’s important. For too long eCommerce stores have put CRO on the backburner when the return on investment (ROI) is clear. While the definition of conversion rate optimization is clear (an increase in the rate of conversion),Continue reading “The Best Approach To Conversion Rate Optimization”
eCommerce Growth Is Determined By Cash Allocation
How much your company grows is based on how you spend your cash. At each stage of your eCommerce business, you can break through to the next revenue bracket when you spend on the right things. Early Stage Companies (0 to $1 million) For early stage companies, we’ve seen the following cash allocation work theContinue reading “eCommerce Growth Is Determined By Cash Allocation”
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