The global market for online retail is expected to grow to $6.54 trillion by 2022. The incredible growth of the digital marketplace over the past two decades has been enabled largely by monolith eCommerce solutions like Shopify and Magento. In providing a uniform standard for digital commerce, monolith infrastructure has created huge opportunities for enterprise,Continue reading “4 Leaders in Modular eCommerce Architecture”
When your brand hits $25 million in sales: do you go monolith, modular, or microservices? Digitally native vertical brands are playing a huge role in the internet-driven global marketplace. With over 2 billion people shopping online already, the eCommerce market will surpass $6.5 trillion in 2023. That’s bigger than the GDP of every nation onContinue reading “4 Challenges All Standout Digitally Native Brands Are Facing”
What you need to ask any web design and development agency before you hire them to be effective.
You’ve heard about headless eCommerce. The big guys are all doing it. But is it just a tech luxury, or will headless measurably grow your bottom line? How does it work? What’s the real upside? Downside? Does headless make sense for you? You don’t need to be a coder to answer these questions. This articleContinue reading “Why Headless Is The Future of eCommerce. Now.”
If any page on your site takes more than 3 seconds to load, 53% of mobile visitors will leave. That’s over half of your (increasingly expensive) traffic. Gone before they see a single pixel. Having the fastest possible site speed is no longer a nice-to-have. Nowadays, it’s a basic consumer expectation. Amazon calculated that aContinue reading “Solve Your Speed Problem with This eCommerce Architecture.”
At certain points in the life cycle of any brand, paid traffic performance will drop measurably. Throw in major external factors (hello, COVID-19), and CPM and CPC will dip even further. So when your Cost of Acquisition (CAC) is sky high, what’s an eCommerce brand to do? The answer is to rethink your Conversion RateContinue reading “The #1 CRO Mistake And How to Avoid It.”
90% of all eCommerce platforms are the same. They provide: key features for your customers to shop a way to manage operations, and a foundation to design a consistent theme One thing a platform doesn’t do is determine if your business will grow. Growth is determined by your customer experience, marketing, and customer service. Unfortunately,Continue reading “It Doesn’t Matter What eCommerce Platform You Use”
No matter what eCommerce platform you use (Shopify, Magneto, Spree, etc.) you can upgrade to become a Progressive Web Application (PWA) right now. However, if you look to your eCommerce platform to provide this option, you’ll be out of luck. Progressive Web Applications allow your eCommerce site to harness the best of current browser capabilities andContinue reading “Don’t Wait For Your eCommerce Platform To Offer Progressive Web Apps”
True story: When you effectively optimize conversion rates, you don’t have to spend as much money to acquire traffic. In our 10 years of experience, we’ve learned that most eCommerce companies spend a 20:1 ratio between advertising (i.e., Adwords, Facebook, etc.) versus conversion optimization (AB Testing, UX Audit, Checkout Funnel, etc.). This is a major lostContinue reading “The 20:1 Ratio That’s Killing Your eCommerce Business”
When your eCommerce site loads within 1 second – customers like that. When your eCommerce site provides a checkout experience that asks for less information – customers like that. When your eCommerce site prioritizes the most important content – customers like that. When your eCommerce site finds relevant product and content search results – customersContinue reading “Performance Enhancements Strengthen Your eCommerce Brand”
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