Agency vs. Freelancer vs. Direct hire: When is it right to hire each?

Hiring is one of the hardest challenges businesses face while trying to scale. You must first prioritize the right positions, then get the word out about the open role. Then it’s time to select the strongest candidates to interview, conduct those interviews, and finally hire the right person. Then you hope those selected team members…More

Marketplace vs. Your Own Website: What’s Better in eCommerce

For eCommerce sellers, marketplaces can seem appealing on the surface. Marketplaces are low maintenance. You don’t have to design a website or create a checkout flow. There’s less to build and manage, so that you can simply upload your product information and start selling. Not to mention, marketplaces sometimes offer an element of discoverability.  But…More

Anatta’s Core Values

One of the keys to fostering a fulfilling and productive work environment is by having clear core values that are taken seriously. In this article, I’ll break down Anatta’s core values, the their purpose within an eCommerce organization, and how to create and uphold them within your organization. Let’s dive in. Anatta’s core values Integrity:…More

eCommerce Tech Stack: The 2021 Definitive Guide

So you want to create a strong eCommerce tech stack. New technology is constantly hitting the eCommerce landscape. In this article, we’ll dive into the essentials, helping you distinguish signals from noise so that you understand what best-in-class eCommerce startups are using to run their online stores. This is your 2021 eCommerce technology list. Tech…More

How to Recession-Proof Your eCommerce Business

In the entrepreneurial world, recessions are commonly described as a “reshuffling.” Money — and whole markets — moves faster than usual. Businesses go under. New ones are born. Some teams contract. Others expand. All of it happens so fast. Impacted by COVID-19, over 100,000 businesses closed their doors for good in the first few months…More