12 Key eCommerce UX Guidelines for Black Friday & Cyber Monday 2022

For eCommerce businesses, Black Friday and Cyber Monday (BFCM) are two of the highest revenue-generating days of the year. And the 2022 holiday shopping season is expected to be even larger for eCommerce brands than in the past few years. Key Takeaway: BFCM and the holidays present an ample opportunity for your eCommerce brand –…More

6 Ways to Reduce DTC eCommerce Subscription Churn Rate

DTC eCommerce subscription programs have grown significantly over the past few years. When done correctly, a subscription offer can increase your customer’s LTV. They can help your brand build a loyal customer base. And, of course, they create an opportunity for monthly recurring revenue. Most valuable of all, a subscription offer allows your brand to…More

7 User Interface (UI) Design Principles for eCommerce

It takes more than just a functional website to have a successful eCommerce brand. You need a strong interface that makes it easy and intuitive for users to find what they’re looking for and complete their purchase. Your site’s interface impacts conversions, accessibility, site traffic, conversions, and overall user experience. In this article, we’ll take…More

Product Taxonomy: 5 Best Practices for eCommerce

Product taxonomy is crucial for every eCommerce brand. The way your products are organized directly impacts user experience, customer satisfaction, and overall conversions. In this article, we’ll discuss what product taxonomy is, why it’s important, and 5 best practices. What is product taxonomy in eCommerce? Product taxonomy is the logical organization structure of products in…More

eCommerce Personalization: 5 Ways to Prioritize the User Experience

eCommerce personalization is one of the most effective ways to give your users a positive shopping experience and keep them loyally coming back for years to come. Through personalization, brands can also stand out from the competition and increase conversions. Personalization is a strategy that all eCommerce brands can benefit from. In this article, we’ll…More