Don’t Wait For Your eCommerce Platform To Offer Progressive Web Apps

No matter what eCommerce platform you use (Shopify, Magneto, Spree, etc.) you can upgrade to become a Progressive Web Application (PWA) right now. However, if you look to your eCommerce platform to provide this option, you’ll be out of luck. Progressive Web Applications allow your eCommerce site to harness the best of current browser capabilities andContinue reading “Don’t Wait For Your eCommerce Platform To Offer Progressive Web Apps”

The 20:1 Ratio That’s Killing Your eCommerce Business

True story: When you effectively optimize conversion rates, you don’t have to spend as much money to acquire traffic. In our 10 years of experience, we’ve learned that most eCommerce companies spend a 20:1 ratio between advertising (i.e., Adwords, Facebook, etc.) versus conversion optimization (AB Testing, UX Audit, Checkout Funnel, etc.). This is a major lostContinue reading “The 20:1 Ratio That’s Killing Your eCommerce Business”

Performance Enhancements Strengthen Your eCommerce Brand

When your eCommerce site loads within 1 second – customers like that. When your eCommerce site provides a checkout experience that asks for less information – customers like that. When your eCommerce site prioritizes the most important content – customers like that. When your eCommerce site finds relevant product and content search results – customersContinue reading “Performance Enhancements Strengthen Your eCommerce Brand”

Progressive Web Apps – Your Solution To Google’s New Page Speed Rules

Starting in July 2018, Google is prioritizing page speed as a top factor in mobile search rankings. Whether you like it or not, this will have a major effect (positive or negative) on your business. Bottom-line, if your eCommerce store does not provide a “Google acceptable” response time, your search engine rankings will drastically drop.Continue reading “Progressive Web Apps – Your Solution To Google’s New Page Speed Rules”

It’s Supposed To Look Good Everywhere

If your team or eCommerce agency is still treating the mobile customer experience separate from the overall experience  – you are behind. People pick up whatever device that is closest to them to experience your brand. User expectations are higher than ever. Your online experience must look good everywhere. It once was acceptable to haveContinue reading “It’s Supposed To Look Good Everywhere”