The Best Approach To Conversion Rate Optimization

Conversion rate optimization (CRO) is not a well understood eCommerce subject. CRO needs to be reconsidered because, well, it’s important. For too long eCommerce stores have put CRO on the backburner when the return on investment (ROI) is clear. While the definition of conversion rate optimization is clear (an increase in the rate of conversion),Continue reading “The Best Approach To Conversion Rate Optimization”

eCommerce Growth Is Determined By Cash Allocation

How much your company grows is based on how you spend your cash. At each stage of your eCommerce business, you can break through to the next revenue bracket when you spend on the right things. Early Stage Companies (0 to $1 million) For early stage companies, we’ve seen the following cash allocation work theContinue reading “eCommerce Growth Is Determined By Cash Allocation”

Why So Many eCommerce Stores Can’t Get Past $5 Million In Annual Revenue

There’s a real bubble (and opportunity) in the eCommerce industry: companies generating anywhere between $0 – 5 million annually. Currently, out of the 1.3 million eCommerce stores that are active in USA and Canada, 95% fall within this bubble. This is an ridiculously large grouping. The next tier, companies with an annual revenue of $5 – 25Continue reading “Why So Many eCommerce Stores Can’t Get Past $5 Million In Annual Revenue”

What Rejection Rate Are You Willing To Accept?

Being happy with a 2% eCommerce conversion rate is absurd. Accepting 2% means that you’re ok with 98 people out of 100 not buying your product or service. Industry standards say that 2% is a “good” conversion. However, this is is based on national averages across 100,000+ eCommerce sites and it includes stores that makeContinue reading “What Rejection Rate Are You Willing To Accept?”

eCommerce Companies – You Are Leaving Money On The Table

You are leaving money on the table when 65% of your customers who add a product to cart don’t complete a checkout. They were convinced to add a product to their cart but not convinced enough to finish the transaction. You are leaving money on the table if your page load time takes more thanContinue reading “eCommerce Companies – You Are Leaving Money On The Table”