It takes more than just a functional website to have a successful eCommerce brand. You need a strong interface that makes it easy and intuitive for users to find what they’re looking for and complete their purchase. Your site’s interface impacts conversions, accessibility, site traffic, conversions, and overall user experience. In this article, we’ll takeContinue reading “7 User Interface (UI) Design Principles for eCommerce”
Author Archives: Nirav Sheth
Shopify vs Squarespace: Which Platform is Better for eCommerce?
Shopify vs Squarespace: if you want to build a website and online store, which platform do you choose? At Anatta, we’ve spent 14+ years working with some of the most iconic brands in eCommerce including Rothys, Athletic Greens, and True Botanicals. When it comes to website building, we’ve seen it all. In this article, we’llContinue reading “Shopify vs Squarespace: Which Platform is Better for eCommerce?”
eCommerce Navigation: 8 Best Practices to Improve Your Navigation UX
The navigation of your eCommerce site is how users find, and most importantly, purchase what they’re looking for from your brand. On average, visitors spend about 23% of their attention on the header section of your website, which includes your navigation. According to Shopify, when a user lands on your site, you have about 10 seconds to convinceContinue reading “eCommerce Navigation: 8 Best Practices to Improve Your Navigation UX”
Why Is UX Design Important for Increasing Your Bottom Line?
Why Is UX Design Important for Increasing Your Bottom Line? While UX design, or user experience design, is important for any brand, it is especially crucial for eCommerce. When a product is designed specifically with the user experience in mind, potential customers are much more likely to engage with your brand and convert to payingContinue reading “Why Is UX Design Important for Increasing Your Bottom Line?”
6 Essential Steps to an Air-Tight eCommerce Checkout Flow UX
Digital commerce has been quickly adapting to the rising consumer expectations of retailers. It’s hard to imagine success without an eCommerce website that offers a seamless and consistent customer experience across points of sale. But as brands translate every stage of the shopping journey to a digital space, designing a perfect checkout process remains challengingContinue reading “6 Essential Steps to an Air-Tight eCommerce Checkout Flow UX”