Why Is UX Design Important for Increasing Your Bottom Line?

Why Is UX Design Important for Increasing Your Bottom Line? While UX design, or user experience design, is important for any brand, it is especially crucial for eCommerce. When a product is designed specifically with the user experience in mind, potential customers are much more likely to engage with your brand and convert to paying…More

How Your Checkout UX Might Be Affecting Your Bottom Line

Digital commerce has been adapting to the rising consumer expectations of retailers. It’s hard to imagine success without an eCommerce website that offers a seamless and consistent customer experience across points of sale. While connecting every stage of the shopping journey, designing a perfect checkout process remains a challenging part for so many online sellers. …More

UX vs UI: What’s The Difference?

User experience design (UX) and user interface design (UI) are both important for any product or system. UX and UI work together to create functionality, but the two aren’t the same. In this article, we’ll take a deeper look at the difference between UX vs UI, why they’re important, and how they work together. What…More

Ecommerce User Experience: Everything You Need To Know

The world is beginning to understand the value of user experience (UX). For many years, designers had to fight to convince organizations that UX was important. Fortunately, things began to change around the launch of the iPhone.  With the iPhone, Apple embraced user experience to its core, creating a mobile device that set a new…More