The 20:1 Ratio That’s Killing Your eCommerce Business

True story: When you effectively optimize conversion rates, you don’t have to spend as much money to acquire traffic. In our 10 years of experience, we’ve learned that most eCommerce companies spend a 20:1 ratio between advertising (i.e., Adwords, Facebook, etc.) versus conversion optimization (AB Testing, UX Audit, Checkout Funnel, etc.). This is a major lost…More