Quantitative and Qualitative Research for eCommerce Sites

At certain points in the life cycle of any brand, paid traffic performance will drop measurably. Throw in major external factors (hello, COVID-19), and CPM and CPC will dip even further. So when your Cost of Acquisition (CAC) is sky high, what’s an eCommerce brand to do? The answer is to rethink your Conversion Rate…More

The 20:1 Ratio That’s Killing Your eCommerce Business

True story: When you effectively optimize conversion rates, you don’t have to spend as much money to acquire traffic. In our 10 years of experience, we’ve learned that most eCommerce companies spend a 20:1 ratio between advertising (i.e., Adwords, Facebook, etc.) versus conversion optimization (AB Testing, UX Audit, Checkout Funnel, etc.). This is a major lost…More