Agency vs. Freelancer vs. Direct hire: When is it right to hire each?

Hiring is one of the hardest challenges businesses face while trying to scale. You must first prioritize the right positions, then get the word out about the open role. Then it’s time to select the strongest candidates to interview, conduct those interviews, and finally hire the right person. Then you hope those selected team members…More

Marketplace vs. Your Own Website: What’s Better in eCommerce

For eCommerce sellers, marketplaces can seem appealing on the surface. Marketplaces are low maintenance. You don’t have to design a website or create a checkout flow. There’s less to build and manage, so that you can simply upload your product information and start selling. Not to mention, marketplaces sometimes offer an element of discoverability.  But…More

The Most Common Digital Product Risks for eCommerce Companies

Let’s discuss the most common digital product risks for eCommerce companies. These observations are based on years of experience working with eCommerce stores, from fledgling startups to industry-leading brands.  Some of these may sound familiar, but hopefully others will help you learn some of the unknown unknowns before these risks snowball into real problems. Let’s…More

How to Maximize Velocity and Cycle Time with a Digital Product Team

Let’s discuss how to maximize velocity and cycle time with a digital product team. The very short answer is: put together a good team, make sure that team has shared alignment on output goals, and then remove any unnecessary obstacles from their path.  But let’s take this a little deeper. Definitions Velocity: This is a…More