The world is beginning to understand the value of user experience (UX). For many years, designers had to fight to convince organizations that UX was important. Fortunately, things began to change around the launch of the iPhone. With the iPhone, Apple embraced user experience to its core, creating a mobile device that set a new…More
Author Archives: Victor Bejar
Victor is Anatta’s Creative and UX Director. Over the past 10 years, he’s worked with over 100 major brands, like Yeti, Le Creuset, Everlast, and Rebecca Minkoff. He was the second eCommerce UX professional in the U.S. certified by Baymard Institute and is also multi-certified by NN/g. With an obvious passion for team synergy, Victor has built a user-centric UX practice that integrates data and design.
Qualitative Research & Its Role For New eCommerce Brands
It’s common in eCommerce for decision-makers to focus purely on numbers. Teams rely on rates and graphs, looking for ways to make numbers move continuously up and to the right. Numbers drive decisions, establish goals. When these companies come to Anatta, most of the time they want to make more money, increase registrations, increase time…More