eCommerce User Experience: Everything You Need To Know

The world is beginning to understand the value of user experience (UX). For many years, designers had to fight to convince organizations that UX was important. Fortunately, things began to change around the launch of the iPhone.  With the iPhone, Apple embraced user experience to its core, creating a mobile device that set a new…More

Qualitative Research & Its Role For New eCommerce Brands

It’s common in eCommerce for decision-makers to focus purely on numbers. Teams rely on rates and graphs, looking for ways to make numbers move continuously up and to the right. Numbers drive decisions, establish goals. When these companies come to Anatta, most of the time they want to make more money, increase registrations, increase time…More