The world is beginning to understand the value of user experience (UX). For many years, designers had to fight to convince organizations that UX was important. Fortunately, things began to change around the launch of the iPhone. With the iPhone, Apple embraced user experience to its core, creating a mobile device that set a newContinue reading “eCommerce User Experience: Everything You Need To Know”
Author Archives: Victor Bejar
Qualitative Research & Its Role For New eCommerce Brands
It’s common in eCommerce for decision-makers to focus purely on numbers. Teams rely on rates and graphs, looking for ways to make numbers move continuously up and to the right. Numbers drive decisions, and establish goals. When these companies come to Anatta, most of the time they want to make more money, increase registrations, increaseContinue reading “Qualitative Research & Its Role For New eCommerce Brands”