At certain points in the life cycle of any brand, paid traffic performance will drop measurably. Throw in major external factors (hello, COVID-19), and CPM and CPC will dip even further. So when your Cost of Acquisition (CAC) is sky high, what’s an eCommerce brand to do? The answer is to rethink your Conversion RateContinue reading “Quantitative and Qualitative Research for eCommerce Sites”
Author Archives: Nirav Sheth
The #1 CRO Mistake And How to Avoid It.
At certain points in the life cycle of any brand, paid traffic performance will drop measurably. Throw in major external factors (hello, COVID-19), and CPM and CPC will dip even further. So when your Cost of Acquisition (CAC) is sky high, what’s an eCommerce brand to do? The answer is to rethink your Conversion RateContinue reading “The #1 CRO Mistake And How to Avoid It.”
It Doesn’t Matter What eCommerce Platform You Use
90% of all eCommerce platforms are the same. They provide: key features for your customers to shop a way to manage operations, and a foundation to design a consistent theme One thing a platform doesn’t do is determine if your business will grow. Growth is determined by your customer experience, marketing, and customer service. Unfortunately,Continue reading “It Doesn’t Matter What eCommerce Platform You Use”
eCommerce Platforms: Why You Probably Shouldn’t Replatform
90% of all eCommerce platforms are the same. They provide: key features for your customers to shop a way to manage operations, and a foundation to design a consistent theme One thing a platform doesn’t do is determine if your business will grow. Growth is determined by your customer experience, marketing, and customer service. Unfortunately,Continue reading “eCommerce Platforms: Why You Probably Shouldn’t Replatform”
Replatforming for PWAs: Is It Worth It?
No matter what eCommerce platform you use (Shopify, Magneto, Spree, etc.) you can upgrade to become a Progressive Web Application (PWA) right now. However, if you look to your eCommerce platform to provide this option, you’ll be out of luck. Progressive Web Applications allow your eCommerce site to harness the best of current browser capabilities andContinue reading “Replatforming for PWAs: Is It Worth It?”