Category Archives: Uncategorized

Conversion rate optimization (CRO) is not a well understood eCommerce subject. CRO needs to be reconsidered because, well, it’s important. For too long eCommerce stores have put CRO on the backburner when the return on investment (ROI) is clear. While the definition of conversion rate optimization is clear (an increase in the rate of conversion),Continue reading “The Best Approach To Conversion Rate Optimization”

There’s a real bubble (and opportunity) in the eCommerce industry: companies generating anywhere between $0 – 5 million annually. Currently, out of the 1.3 million eCommerce stores that are active in USA and Canada, 95% fall within this bubble. This is an ridiculously large grouping. The next tier, companies with an annual revenue of $5 – 25Continue reading “Why So Many eCommerce Stores Can’t Get Past $5 Million In Annual Revenue”

You are leaving money on the table when 65% of your customers who add a product to cart don’t complete a checkout. They were convinced to add a product to their cart but not convinced enough to finish the transaction. You are leaving money on the table if your page load time takes more thanContinue reading “eCommerce Companies – You Are Leaving Money On The Table”

There are hundreds of options to choose from. And everyone who’s had a website has an opinion. All the way from your accountant who says I just host with Bluehost or Godaddy (shocker!, it’s the cheapest one) to your head of technology who wants a dedicated hardware with the latest specs (geeks love shiny!). TheContinue reading “What do you want to look for when it comes to web hosting for your eCommerce site?”

With potentially hundreds of ecommerce stores in the world that are just like you, it’s important to find ways to distinguish what you offer that is different from others. While much of that comes down to branding, storytelling, and your product – sometimes the smaller differences count too. Especially when you have a product onContinue reading “What do you need to present to your customers when it comes to shipping options for your eCommerce site?”